04/08/2020

Good [UX] Design Is Honest

Article

Applying Dieter Rams’ Guiding Principles to UX design


Written by: Josh Bechtler-Levin

Published in: The Startup


As a kid growing up in the late-90s, I have fond memories of making orange juice with my parents’ Braun at-home orange juice maker. By pressing half an orange onto the protruding plastic piece, you activated the motor which carved out the juice of the orange. A few oranges later, you had freshly squeezed orange juice. It was amusing, rewarding, and functional. It was good design…


Story continued here 👋 (5 min read)

© 2025 Portfolio by JBL

© 2025 Portfolio by JBL

© 2025 Portfolio by JBL

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